How did The Oatmeal get a spot on Digg’s navigation?

A key to the mystery lies at the bottom of this post.

The top-level categories on Digg are now My News, Top News, Upcoming, and Oatmeal. Leaving us wondering, how did Oatmeal pull that off?

Digg pretty much took a two-year hiatus from being awesome when Twitter and Facebook hit the Internet. It’s now back with a site re-design and looks like it’s trying to harness some pop-culture coolness. But even Oatmeal seems to think Digg is pretty crazy too.

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And this just in from Victor Barrera, The Village Voice‘s Social Media strategist (sent by @Alex). A joke? Mystery solved? Funny Digg…ha, ha, ha? I guess you did get me to sign back into my account again.

Story by Courtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr (show all) Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and Google +.