Apple has launched a new Instagram account over the weekend, which happened to coincide with one of the most anticipated script releases this year: Harry Potter and the Cursed Child.
The @iBooks account mostly consists of quotes from books and authors – which is awesome if you’re one of those Instagrammers who live and die by inspirational sayings (we all have one of those friends on our feeds.) iBooks tease both upcoming and new releases, alongside miniature book reviews and generic promotional shots of people reading. Each book is advertised in a series of three Instagram posts.
You can tell that Apple’s truly caught the Harry Potter fever though: both its iTunes and iBooks account feature profile links to the Cursed Child script download page and videos honoring author J.K. Rowling’s birthday.
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