New ‘Yelp Knowledge’ program will help big businesses know how much we love (or hate) them

Yelp has officially unveiled its ‘Knowledge’ platform, which is aimed at helping businesses better understand how much we love (or hate) them.

In February, Yelp Knowledge was soft-launched with a single partner. At the time, Yelp agreed to license its data to Sprinklr, a marketing firm that aggregates what customers are saying about businesses online. Rather than manually scouring the Web for reviews and feedback, Yelp Knowledge makes a large dataset immediately available.

To kick of Yelp Knowledge, the company is also announcing new partnerships with marketing firms like Medailla, Reputology and Revinate.

Aimed at analytics and marketing firms, Yelp Knowledge is also available for businesses, where Yelp says it will offer custom analytics as needed. Yelp has over a decade of use and says it has more than 100 million reviews on its site.