This article was published on February 2, 2016

UX Timeline lets you see how startup homepages evolved over the years


UX Timeline lets you see how startup homepages evolved over the years

A startup’s homepage says a lot about where the company wants to be in the world, and naturally many evolve dramatically over the years as its mission changes or grows.

A micro-site, UX Timeline, tracks a number of startups’ homepages over the years using the Wayback Machine to visualize how they changed over time.

The results are pretty amazing — scrolling through Uber’s timeline illustrates just how rapidly the company grew from being a Web-based offering to a mobile-only app.

Older companies, like email delivery giant Mailchimp, show how design trends changed over the years, from Web 2.0-style buttons, to skeuomorphism and then eventually settling into simple, flat designs.

Created by Parisian founder Jacinthe Busson the site is a great way to appreciate how everything you see online has an almost invisible, rich history.

UX Timeline

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