Instagram’s Spotlight compilations are becoming a standard item, according to a report from TechCrunch. Starting this week, the company is making compilations for just about any topic.
Spotlights are all video posts, strung together to make a long-form piece on a given topic. It’s not certain which hashtags the Instagram team will choose, but it’s safe to say trending items will get some attention.
It’s a nifty way to pinch a bit of thunder from Twitter’s Moments, and is a lot like Tumblr’s similar feature in search. Like both platforms, any content the Instagram team uses is attributed to its creator.
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If you’re not seeing the feature yet, give it some time. Instagram appears to be rolling it out incrementally.
➤ Instagram Goes Beyond The Feed With Everyday Spotlight Compilations [TechCrunch]
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