HTC’s next One handset will be unveiled October 20

HTC is launching its next One smartphone on October 20, but it won’t be a normal event.

Rather than hold a press event (with plenty of overhead cost), HTC is holding a virtual event. It’s open to everyone, too.

Without a venue to point us to, HTC is asking that we go to its launch website on noon ET on October 20.

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It’s not your typical ‘event,’ but may be the new normal; recently, OnePlus did something very similar in announcing the OnePlus Two handset.