BT announced today that it will be offering football in 4K on its new BT Sport Ultra HD channel from August.
The channel is the first of its kind in Europe and will only be available to BT Infinity customers who have a 4K TV and the new BT TV Ultra HD set top box.
The Community Shield between Chelsea and Arsenal will be the first match shown in August and other live events such as fixtures from the UEFA Champions League, FA Cup, Barclays Premier League and Aviva Premiership Rugby will also be offered in 4K.
The company revealed it will be offering over 350 matches from the Europa and Champions Leagues next season on its new BT Sport Europe channel.
The service will be free for all current BT TV customers or you can sign up to BT TV and Internet and get it for £5 or £13.50 if you just want the sports channel on its own.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Some matches will be shown for free on the BT Sport Showcase channel as well.
➤ UEFA Champions League and UEFA Europa League to be FREE with BT TV [BT Sport]
Read next: Facebook is publishing Instant Articles again after a long break, will ramp up frequency soon
Get the TNW newsletter
Get the most important tech news in your inbox each week.