This article was published on March 25, 2015

Kickstarter breathes new life into old project pages with Spotlight


Kickstarter breathes new life into old project pages with Spotlight

Crowdfunding platforms have helped launch many a product, but what happens to campaigns after they’re over? Kickstarter wants to keep you coming to its site with a new feature called Spotlight.

Rather than remain a relic of a product’s pre-funded past, pages for successfully funded campaigns can now be converted into full-on product showcases.

This includes a number of editing tools, allowing you to use a large featured background image, add direct buy links or show off a timeline of a product’s past and future.

Of course, most successfully funded projects have dedicated homepages of their own, but a lot of people still refer to a project’s campaign page for news and information.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

For Kickstarter, on the other hand, it help content more relevant, as well as drive more eyeballs to its site.

Introducing Spotlight [Kickstarter]

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with