Square is shutting down its Order food pickup service

Square today announced it’s shutting down Square Order, a service it launched less than a year ago. Square Order allowed users to order and pay ahead of arriving at a restaurant to save some time. 

We received this statement from a spokesperson:

We’ve spoken with our sellers, and after careful consideration we’ve decided to retire the Square Order app. We are focusing our efforts on other tools and marketing services that help sellers grow their business, like online ordering, gift cards, or delivery with Caviar.

It seems Order didn’t receive the traction Square was hoping for – it makes sense for the company to lighten its portfolio a bit and  refocus its efforts on more successful ventures like its premium food delivery service, Caviar.

That said, while Square is shuttering order pickups as part of a standalone app, customers can still order items for pickup from businesses powered through Square Online Store.

➤  Square Order via VentureBeat