Twitter is testing analytics on the Web for individual tweets

It looks like Twitter is experimenting with a new analytics feature on the Web; some users can now see statistics for individual tweets on their timeline.

I’m able to access the analytics by clicking on a small bar graph button to the right of the favorites button. My colleagues, on the other hand, do not see the feature at all.

Once you click, you’ll be presented with information such as views, favorites and clickthroughs.

Some other users spotted the new feature as as well:

Oh nice, looks like Twitter is testing post by post analytics on the desktop version now. tip @techmeme pic.twitter.com/SUc9y0OD1t

— Nick Cicero (@nickcicero) February 24, 2015

While you can access per-tweet stats using Twitter’s analytics dashboard, this is the first time we’ve seen the feature become directly available on Web timelines.

It makes it easier to view insights on your tweets at a glance, and the button’s prominence right next to your other commonly used functions could introduce analytics to users who otherwise wouldn’t use them or even know they existed.

That said, it’s not the first time the company has implemented analytics right on timelines; Twitter first experimented with the additional details for individual tweets on mobile devices back in November.

Update: Twitter confirmed the new analytics button is an experiment, so it may not arrive for everyone.