Twitter adds mobile analytics to its official iOS app

Announced, fittingly enough, via a tweet, Twitter has unveiled that it’s adding mobile analytics to its iOS app.

In order to view the analytics data, you simply need to update to the latest version of Twitter for iPhone, click on one of your tweets to get to its detail page and tap “View Tweet Activity.”

You’ll then be presented with your standard fare of analytics information, including impressions and engagement, as well as additional information such as the percentage of people who have favorited your tweet or the number of folks visiting your profile through that tweet.

There’s no word on Android support yet, but it’ll surely arrive in due time – with more users (and marketers) operating out of their mobile devices, analytics support on mobile has been long overdue.

➤ Tweet activity dashboard [Twitter Support]