As the palette of messaging apps continues to crowd up, its important for companies to convince users to stick with their own particular service. In that line of thought, Facebook just released its first video ad for Messenger.
It’s a bit saccharine and doesn’t show too much of what differentiates Messenger from other apps, but the company might just be trying to win back some fans after the backlash it received for forcing people to download a second, separate messaging app on mobile. There are a whole lot of stickers, though.
In any case, it’s notable that Facebook is even releasing an ad for a service so ubiquitous. It’ll be interesting to see how the company continues to push Messenger after its acquisition of WhatsApp.
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