Flipboard is giving itself a bit of a makeover today. The company announced that it is reorganizing the way content is featured within its Cover Stories and The Weekend sections. By doing so, it hopes users will be able to quickly “catch up with the highlights” while also diving deeper into the stories that they find interesting.
Flipboard has always been like a magazine rack, filled with digital publications that users could quickly subscribe to and read through on their digital device. However, like in the print world, when you have too many magazines to read, how can you find out what’s important and relevant to you?
With some similarities to Facebook’s News Feed, Flipboard is using an algorithm that will display a “super condensed” overview of your subscriptions. Articles will be surfaced based on how frequently you visit the section. It also highlights the app’s “Flips by Friends” feature which shows you interesting stories that friends have been sharing on social media — definitely as a new way to aid in discovering new content.
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Over time, the service will learn about your reading behavior and display content from sections you read the most.
As mentioned earlier, this new organizational structure will be available on Cover Stories (Flipboard’s most widely read section) and The Weekend. It will be available on both tablets and smartphones, but only for iOS and Android devices. BlackBerry and Windows Phone versions may be coming soon.
Not everyone will receive this update right away. The company says it is doing a “slow rollout” to make sure that it scales efficiently and performs as expected.
Photo credit: Flipboard
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