Compared to Thanksgiving 2012, the eBay-owned company saw a 91 percent increase in consumers shopping through PayPal mobile around the world. eBay Enterprise meanwhile saw usage and orders grow nearly 130 percent 127 percent, respectively.
Last year, PayPal saw a 173 percent increase and eBay Enterprise (formerly GSI) saw a 170% percent jump. While eBay’s numbers seem only slightly lower, PayPal’s growth has definitely slowed for Thanksgiving 2013, although the company did say mobile third-party verification (TPV) increased by 114.7 percent compared to Thanksgiving 2012.
PayPal also revealed consumers in the US mainly took to their mobile devices to shop throughout the day. That being said, the busiest time was between 7:00 PM and 8:00 PM PST (10:00 PM EST and 11:00 PM EST), presumably after dinner was well-settled in consumers’ stomachs.
eBay Enterprise meanwhile revealed free shipping appeared to be the promotion of choice for consumers shopping at eBay Enterprise retailers on Thanksgiving Day 2013. 72 percent of orders included free shipping, an increase of 48 percent compared to Thanksgiving Day 2012.
For those who don’t know, eBay Enterprise manages ecommerce for leading retailers and brands, including Toys “R” Us, Levi’s, Sports Authority, Polo Ralph Lauren, and GNC. It was previously called GSI Commerce, but eBay rebranded it two years after the acquisition.
Unlike last year, eBay is not providing numbers for itself: only PayPal and eBay Enterprise data is available. This is disappointing; while PayPal and eBay Enterprise numbers are important, the whole picture isn’t clear without figures for the main commerce site.
See also – eBay Exact launches on iOS, lets you buy 3D-printed products from MakerBot, Sculpteo, and Hot Pop Factory and eBay launches “My Gadgets”, an easy way to catalog, value and one day sell your gadgets
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