Application development solution provider Telerik is expanding its operations and opening up an office in Palo Alto, California. In addition, company is launching a new accelerator in Silicon Valley called Mach5 Accelerator dedicated towards helping emerging mobile app and web development companies using HTML5. This venture is an extension of its international program that was originally based in Hong Kong.

If you’re not familiar with Telerik, perhaps you might have heard about its technology, Kendo UI, which enables cross-platform publishing. It’s not surprising that Mach5 will be centered around HTML5 and is probably one of the only ones focused specifically on this technology. Its previous efforts with AccelerationHK was to help support non-native development along with Hong Kong’s startup community. This time in Silicon Valley, it’s all about the technology.

Applications for the Mach5 Accelerator will be accepted now through November 22 and those startups chosen will participate in a 14-week program beginning in January 2014. The company says that the focus will be on mobile app development or web with HTML5 with an emphasis on Kendo UI.

Startups will also receive mentorship from industry experts, seed money and technological support for their mobile apps, marketing support, and development resources to help get their apps running. Telerik will provide up to $25,000 per team for a equity stake of between 4 to 6 percent. It expects to have between 2 to 4 teams in the first batch.

Starting an accelerator in Silicon Valley is an interesting challenge as there’s certainly no shortage of programs. Some of the more well-known ones include Y Combinator, 500 Startups, Orange Fab, AngelHack, and StartX. However, the Mach5 Accelerator seems to separate itself as a means to help promote HTML5 and cross-platform support.

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