Eventbrite has partnered with Automattic to integrate its event ticketing service into WordPress.com, enabling managed-hosted blogs to leverage specific themes and widgets that will keep their page up-to-date with the latest on their upcoming event.
Starting today, organizers who want to seamlessly promote their event on their WordPress-powered site, can incorporate Eventbrite into it and just manage the details and specifics through a central interface and have any changes be reflected on both their site and on the Eventbrite registration page.
Additionally, this partnership now makes it possible to create an event calendar so if your company hosts multiple events a month, then you can curate all of the relevant events and embed them right on your site.
Lastly, organizers can now insert a widget on their site without needing to modify any of their source code.
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Eventbrite’s Mitch Colleran, its head of global partnerships, says that this relationship came out of an observation that showed organizers were replicating events on their WordPress.com sites and therefore, it decided to move forward. Prior to this, the only type of integration rest with the installation of plug-ins or through a self-hosted option. Eventbrite bills this partnership as enabling event information to “seamlessly sync” between its service and WordPress.
Integrating into WordPress.com is actually a rather significant move for Eventbrite. After all, WordPress.com is home to more than 70 million sites, including those belonging to CNN, the National Football League, and other notables like Jay-Z, the Rolling Stones, Lollapalooza, UPS, GM, and eBay. It’s not just those who want to create a blog and that’s it, but those companies that rely on Automattic for its VIP service.
If you’re also one to keep track, this is the first partnership Eventbrite has made since it acquired Lanyrd and Eventioz last week.
This integration is only for blogs and sites hosted on WordPress.com. For those self-hosted, you will need to use the plug-in.
See related: Inside the Event Graph: Here’s how Eventbrite helps you find new things to do
Photo credit: Thinkstock
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