Unlike Legacy.com, iAnnounce isnât 100% focused on mortality, throwing weddings and other family announcements into the mix too. Its platform is used by local and regional newspaper titles inÂ the UK, Ireland, Poland, Denmark, Germany, France and Russia. The iAnnounce platform will continue to be available with the move expanding Legacy.comâs European coverage, a part of the world where it had only a limited footprint until now.
Terms of the acquisition havenât been announced other than that it was a cash deal. London-based iAnnounce was founded in 2006 byÂ Alex Stitt and Clinton Gormley, with Stitt holding a majority stake in the company. StittÂ thought up the idea behind iAnnounce while working for the UKâs Daily Telegraph newspaper. Its investors includedÂ Andy Hobsbawm (founder of âInternet of thingsâ platform Evrythng), LoveFilm cofounderÂ William Reeve, Adzuna cofounder Doug Monro and newspaper publishersÂ Johnston Press and Northcliffe Media.
Without knowing how big a cash dealÂ this was, itâs hard to judge its impact on the UK startup scene but Stitt tells me that iAnnounce is âaÂ successful fast-growing international business that has been profitable for 5 years,â which suggest that this was more than a cut-price sell off of a customer database.
A note on the title above: âDead goodâ is a BritishÂ colloquialism meaning âreally goodâ. So, if you didnât know, now you do.
Catch up with the latest tech business news at TNW Insider.
Image credit: Thinkstock