Paris, France-based Videdressing, which operates a social marketplace for all things fashion, has announced today that it has raised $6 million in Series A funding from a group of investors, including DN Capital, Earlybird, Piton Capital and Generis Capital.
Videdressing says it will use the fresh cash to “accelerate its growth” and in particular increase its market share in France, but also to develop its business internationally.
To kick that off, the company is today debuting an English-language version of its originally French fashion site.
Videdressing.com was originally launched in December 2009 by American and French co-founders, Meryl Job and Renaud Guillerm, in an effort to marry an online marketplace with a fashion-savvy retail environment to offer customers a unique shopping experience.
Basically, Videdressing operates as a trusted third party between fashion buyers and sellers, securing all steps of the transactional process from payment to receipt of the merchandise.
Job previously worked as a product manager at Chanel in Paris before starting the company. She says she realized there was a need for a specialized marketplace while trying to sell some of her own clothing and fashion accessories and finding no suitable sites on which to do so.
Job comments on the funding round thusly:
“We feel honored by the trust placed in Videdressing.com by the new investors who recognized how our business is changing the way people shop for – and resell – fashion.
The new funding will enable
us to continue to invest in strengthening and expanding our business so we can help more customers in France and beyond to find more covetable products at highly attractive prices. This latest round of financing marks the opening of a new chapter of our adventure for which we are very excited.”
In France, Videdressing.com’s catalogue counts nearly 400,000 fashion items from over 1,700 brands, and it is said to be growing at a rate of over 2,500 products per day.
Image credit: ben dalton / Flickr