After launching locally in Germany, France and Italy, 99designs, a startup which lets businesses crowdsource ther designs, is launching in Latin America with support for Spanish and local currencies. In addition, 99designs is also releasing a localized version for Spain, as well as a site for United States-based Spanish speakers.
In Latin America, the marketplace will be immediately available in Mexico, Argentina, Chile and Colombia. The new sites will be led by former Talenthouse community manager, Angela Peña.
Fundamentally, 99designs is simply making itself more accessible to potential users, which is bound to increase its consumer-base rapidly — so long as the company is well-received. As we’ve detailed, however, 99designs plays a controversial role in the design industry. Crowdsourcing, the practice of essentially asking designers to work for free in hopes of winning a contest, has made plenty of enemies, and major design organizations like AIGA have likened the practice to spec work.
This in mind, the service clearly has its fair share of fans, or else it wouldn’t be expanding.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
In just six months, 99designs has quickly launched beyond the US and UK to eight additional countries. With the introduction of Spanish-language support, it wouldn’t be surprising to see 99designs continue its expansion across Latin America.
If your interest is piqued, check out 99designs’ localized and Spanish-language specific versions via the link below:
➤ 99designs Mexico, Argentina, Chile, Colombia, US & Spain
Image credit: Thinkstock
Get the TNW newsletter
Get the most important tech news in your inbox each week.