Kim Dotcom made a very interesting announcement on Twitter this morning: Mega will be offering white label versions of its service. Furthermore, he told TNW that his company â€świll provide this service for freeâ€ť to universities.
Dotcom told us he couldnâ€™t offer too much detail, but he did say that he hasnâ€™t partnered with any schools just yet. Mega has been approached â€śby one famous US universityâ€ť recently, however, and the company concluded it â€śshould offer them a tailored solution,â€ť according to Dotcom.
Why is Mega suddently interested in supporting education? Mega is reportedly â€śpopular with studentsâ€ť and the company has received feedback that they â€ślove our collaboration feature and canâ€™t wait for our messaging to go live.â€ť
Yet this appears to strictly be a business decision. â€śWe want to cooperate with universities all over the world,â€ť Dotcom told TNW. â€śTheir students are our potential future customers.â€ť
In other words, the strategy is similar to what Microsoft and Google do via their various education programs. The idea is that once students (or startups) get hooked on a service, they will pay for it once they are able.
â€” Kim Dotcom (@KimDotcom) February 21, 2013
Whether or not universities sign on, whatâ€™s interesting here is that â€śWhite Label is coming anyway,â€ť according to Dotcom. Thatâ€™s quite a bold move, as Mega is only a one-month old brand, and allowing others to rebrand the service and appear as if they made it could be very costly.
This month, Dotcom has been on somewhat of a tear when it comes to Mega news. Most recently, he revealed Mega had surpassed 3 million users and 125 million files after one month of availability.
See also â€“ Mega update: Dotcomâ€™s service now accepts Bitcoin, will expand into email, chat, voice, video, and mobile and Closing in on 100M files, Mega projects investment round in 6 months, IPO in 18
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