The Weather Channel has announced a pretty significant milestone, namely that its mobile app has now been downloaded more than 100 million times across smartphones and tablets.
The Weather Channel constitutes a website and mobile app, and provides pretty comprehensive global weather information. And in May last year, it launched a completely redesigned iOS app, with new social, local and personal features.
Through The Weather Channel, weather.com, Weather Underground, Intellicast.com and other third-party partners, the Weather Company provides millions of people with weather forecasts, content and data, while connecting with them through television, online, mobile and tablets. The Weather Company is owned by a consortium made up of NBC Universal and private equity firms The Blackstone Group and Bain Capital.
“This is a huge achievement for us – only a very small, select number of companies can say they have this reach and consumer loyalty,” says Cameron Clayton, digital division president, The Weather Company.
The Weather Channel has been available on mobile since 1999, going on to launch native apps in 2007 for iOS, and in 2008 on Android. 2012 saw the launch of a native Windows Phone app, while it added support for forty languages across all apps in July.
In terms of more specific numbers, The Weather Channel claims a monthly average of 38 million users on mobile, and six million on tablet. It says that Hurricane Sandy brought it record traffic, only to be beaten during the 2012 festive break, when consumers received new devices. Indeed, mobile and tablet apps saw a No. 1 day record on December 26, with 137.5 million page views and a No. 2 day record on Christmas Day, with 132.4 million page views.
Back in December 2011, we reported that The Weather Channel was rolling out the UK’s first advertising campaign to feature live weather conditions, in a commercial deal with British Gas.
The winter-themed campaign for British Gas HomeCare boiler cover ran on The Weather Channel’s UK site, displaying live temperature and location data in the advert in real-time.