ClearStory Data has raised $9 million through a Series A funding round to continue its big data solution, which is designed to help businesses combine and analyze data from corporate and third party sources.
The solution offered by ClearStory Data is designed to help businesses look at large amounts of data from all sorts of different places, including corporate, web, and premium sources. Most importantly, the platform is simplified and accessible, allowing more people to use it and quickly start making business-related decisions.
So how might that work in the real world? Let’s say you’re a new, independent film studio. Once your latest production has hit the market, you’ll want to be tracking fan reaction on Facebook, Google+ and Twitter, as well as on your own website via Google Analytics. Once it’s available on DVD or a streaming service such as Netflix or LoveFilm, it’s then important to keep tracking those numbers in order to work out if it’s been priced too high, or needs more marketing spend to get it in the public eye.
Looking at all of this data together, and making a business decision as a result of it, is what ClearStory Data wants to help its clients with.
Sharmila Shahani-Mulligan, CEO and Founder of ClearStory Data said:
“With the astounding growth in external sources of data, data marketplaces, and corporate data housed in new big data platforms, it’s time to make it a lot easier for business users to interactively explore and analyze information no matter where it comes from.”
ClearStory Data is based in Palo Alto, California, and has a team with experience from a whole host of other recogniseable technology firms, such as Google, Oracle, and Netscape. The solution itself doesn’t appear to be on sale just yet, although you can hit up their website in order to apply for the company’s early access program.
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