Another day, another patent lawsuit, but this time at least it doesn’t involve any patent trolls, nor any Apples, Samsungs or Googles.
Daily deal giant Groupon has been hit with a patent suit by digital word-of-mouth marketing company Blue Calypso, which is led by Bill Ogle, ex-CMO of Motorola Mobility (now Google), Samsung Telecommunications America and Pizza Hut.
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(See update at the bottom of this post)
Blue Calypso alleges that Groupon infringes on said patents by operating “a computer-based system” that enables it to enroll both consumers and advertisers in a program and offer deals to consumers, “based on at least a geographic match between the consumer and the advertiser’s deal”.
Blue Calypso is seeking damages.
The company offers brands a white-label solution to reach consumers through digital word-of-mouth influencer programs on social media websites.
According to the footer on its website, Blue Calypso has additional patents pending.
Update: Blue Calypso has published a press release about the lawsuit. It won’t make you any wiser, but here’s a quote from Ogle:
“This lawsuit against Groupon will allow us to validate our technology, as these patents are significant assets to Blue Calypso and important elements in what we deliver to our clients.”