Loggly, a San Francisco startup developing a cloud-based logging platform, this morning announced that it has secured $5.7 million in funding from True Ventures, Trinity Ventures and Matrix Partners.

The company also announced two executive appointments, hiring experienced software entrepreneurs Charlie Oppenheimer (who sold Digital Fountain to Qualcomm and Aptiva to Yahoo) as its new CEO, and Jim Nisbet, as CTO and VP of Engineering.

Offered as a cloud-based SaaS solution, Loggly is a scalable solution that collects and analyzes machine data from any application source, including cloud-based, on-premise, and mobile.

Thus, it allows online businesses and app developers to troubleshoot, monitor and analyze customer usage and stay on top of brewing issues and trends.

The company also runs an online system notifications tool called Alert Birds.

The startup says it has signed up 2,500 customers in the past two years.