Entrepreneur, investor and Dallas Mavericks owner Mark Cuban has invested in social gaming company Mention Mobile a second time, after backing the startup with an initial $250,000 about six months ago.
The billionaire’s minority equity stake in the Los Angeles-based company, which was founded in 2010, will thus increase. Mention Mobile opted not to disclose the size of Cuban’s second investment.
Like many social games studios, Mention Mobile specializes in mobile games that leverage the Facebook platform (including games like Trivia Friends, Doodley and Zombie Bash: Christmas Attack).
With the help of Cuban’s latest cash infusion, the company will develop a handful of single-title apps, beginning with the release of the company’s first asynchronous game, which it promises will be “unlike anything else in the marketplace”.