The Next Web caught up with the 22-year-old founder to find out more about Iubenda, and about the driving force behind creating the site.
The Problem with Privacy Policies
Designing sites from the young age of 10, a few years ago Andrea found himself asking why no one has addressed the issue of writing privacy policies, simplifying it for designers, leaving them to focus on the more important task of designing.
The past three years have been spent putting together the perfect team, figuring out how to make the product work, as well as going through a round of seed funding. Iubenda, Andrea tells us, has received funding from some of Italy’s top seed investors.
How Iubenda Fixes the Problem
You might be surprised to find that when studying privacy policies and the way in which apps or sites interact with your personal information, Facebook’s app authorization was a source of inspiration for Iubenda. As Andrea explains in an elaborate blog post, all the information a user needs is there at a glance, is easy to understand and allows users to make an informed decision.
Andrea gives us some examples, “Google Analytics, Google Adsense, or even the Like Button, are tracking them and collecting personal data,” and Iubenda, as a platform addresses these issues – giving the end user complete transparency and putting the developer or designer out of legal harm’s way.
The essential aspects are addressed by Iubenda’s policy. It informs users about the personal data collected, informs them how that data is used, and informs users which third party services are involved. While many privacy policies might contain the majority of that information, it’s practically impossible to find without trawling through pages of text that sounds like it needs to be decoded.
Iubenda’s privacy polices are short, accessible, standardized and written in plain easy-to-understand language, while being completely legally compliant.
With such a sensitive issue, users are placing their faith, and legal matters, in the hands of a third party service. So how do we know that Iubenda’s policy’s is legally sound?
Andrea says, “One of the founders comes from one of the top law firms in the world, Freshfields. We also involved other privacy professionals to review our policy and the way we generate it. We’ll keep doing this in the future to offer the best result possible, and since the policy is hosted on our servers we’ll be able to seamlessly delivery these changes to every website which is using our product.”
So how does the service work? The first step is to enter your website URL and add all of the services that access your site or app – whether analtyics-related, comment-related, social applications and more. Facebook, Clicky, Disqus and Google Analytics are just a few of the pre-populated options, while also giving you the chance to create custom entries.
Andrea says, “We challenged ourselves to make the policy look design-agnostic, and the result can be seamlessly integrated with any website’s visual design and experience,” adding “We’ll continue to work on this path to make our policies completely customizable.”
The pro account, normally priced at $27 a year per policy, gives users custom additions and no Iubenda branding. For its launch, Iubenda is offering users the chance to sign up for a pro-account at half the normal price, for just $13.50. The special offer will only be available for the first three days, but early adopters will receive the discount on an annual basis.
Iubenda is an elegant option for designers, developers and startups who want to focus on creating and developing their service, while leaving the legal speak to the experts. With its ease of use, reliable team, and beautifully minimalist design, it’s a sleek option for anyone looking to provide a completely transparent experience for their users, without losing them in pages of convoluted legalese.