Amazon is to enter the flash-sale space today with the launch of a new private member fashion website MyHabit.com.
After purchasing Spanish retailer BuyVIP in October 2010 for around €70 million, Amazon has mobilised a US team and will enter the overstock items space in the US by offering items for men, women, children, footwear, accessories and jewellery with discounts of up to 60%, according to fashion website WWD.com.
The website follows the same model as websites including Vente Privee, BuyVIP or Privalia by offering discounted campaigns for between four and six days.
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If you visit the MyHabit.com website currently, Amazon has uploaded a placeholder image which says the flash-sale portal will open as of 9am Pacific on Tuesday morning. The website is said to have taken a year to bring to life, established out of its headquarters in New York which employs around 40 people.
According to reports Calvin Klein, Escada and Halston are among a number of companies that are initiating discussions with Amazon to offer their clothing via the website.
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