With IPL fever gripping millions of cricket fanatics in India, the online viewership of the ongoing IPL season has surged to a new record breaking 20 million viewers, surpassing last year’s record of 11 million viewers.

According to the report, this surge is mainly due to the various advantages the online medium offers.

Unlike television where you are bound to a single place, you could watch the live stream as long as you have a computer/mobile phone with a fast internet connection. And since the matches are streamed globally, IPL fans abroad solely depend on the online medium for viewing matches.

That aside, Indiatimes.com the official online partner for IPL streaming also offers you to watch the previous highlights or entire matches without much ad interruptions on their website and their YouTube channel, which can be very helpful in case you miss any match in the whole season.

It also offers you to view scorecards, match schedule, interviews and post match analysis pertaining to the IPL matches, giving the online medium a definitive edge over the television.

Not to be left behind in this whole IPL blitzkreig, online advertisers are also making sure they make use of this golden opportunity by reaching out to a large net savvy audience through their product advertisements.

Mayank Pareek, the executive officer of Marketing & Sales at Maruti Udyog, who were one of the advertisers at Indiatimes.com said:

India has a large population that is young and net savvy which led us to advertise on the Indiatimes on IPL. We are very happy with the response we have got.