Authorship in Google search results is one of the primary reasons that many in the media are on Google+. The ability to put your name and face next to articles that you wrote — as shown below — is seen as an opportunity to get more traffic from search results.
Google’s Webmaster Trends analyst John Mueller says tests showed the change improved click-through rates. That’s quite the statement, since it contradicts Google’s original thinking — only time will tell if it rings true for publishers.
➤ John Mueller on Google+ | Via Search Engine Land
Related: Google debuts updated Authorship program and adds embeddable posts, all using Google+ Sign-In
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