Editor’s note: This article by Liam Boogar originally appeared on Rude Baguette – France’s startup blog – which covers the Internet and technology sector in France, combining breaking news with in-depth analysis.

Google announced yesterday on its French blog the end of a six-year struggle with the francophone Belgian press, who argued that the “cached” versions of articles on Google violated the rights of journalists, and that they should pay royalties to said press. Google announced an agreement with the Franco-Belgian press, highlighting four initiatives:

  • It will promote Belgian media through AdWords
  • It will increase revenue generated through AdSense & AdExchange
  • It will help Press get on Google+ (notably Google+ Hangouts)
  • It will push their content more to users via mobile & tablet

All in all, it looks like a big freaking win for Google, who staved off press looking for payouts by getting them to use almost every single Google service in exchange for a few services – I’ve seen startups argue better deals with Google in the past 3 months.

Google says there are plenty of “Win-Win” outcomes for French & German Press

Given the similarity to the dispute Google is having with French and German editors, who are calling for royalties payouts for snippets shown on Google News, Google’s CEO of Belgium, Thierry Geerts took the opportunity to point out that Google is highly in favor of resolving these issues without lawyers, saying “there are plenty of win-win outcomes if Google & the press align their efforts in the digital world.”

The announcement also cited the 4 billion visits that press sites receive each month, roughly 100,000 per minute, and how Google AdWords sends $7 Billion to news sites each month.

Lastly, the blog post highlighted two different studies(this one and that one) which concluded that the press should not try to force Google to pay them, but instead should work together with them.

What this all really means

I think there are a few key takeaways from this announcement:

  1. There is NO way that French & German press are getting money out of Google for royalties. It would open flood gates from so many other media companies – it’s cheaper to block them and take the loss of traffic, than to set precedent for paying for content on the internet.
  2. Google sees itself as an enabler to digital press, and for those who are resisting the inevitable shift towards digital (it’s already happened, but let’s pretend for those in denial that it’s still happening), Google can be a way to regain the lost revenue from dipping paper sales
  3. Please God, Google, do not see Rude Baguette as a French site!

RudeBaguette logo 730x198 Google ends its 6 year feud with the Belgian press – and heres why it matters

Image credit: AFP / Getty Images