Real-time rules: Google to retire the old version of Google Analytics

Google announced today that the company is ready to retire the old version of Google Analytics, which it has continued to support for the past year.

If you use Google Analytics to track your site’s traffic and trends, you know that the link to the legacy version has been available at the bottom of the page, but that will disappear this week.

Here’s what the Analytics team had to say about the move:

We are now fully transitioning and leaving the old version behind. This means that as of tomorrow we’ll be removing the link to the previous version which sits at the bottom of Google Analytics pages and all your analysis will take place in the new version

If you’ve come to rely on your old view of Analytics, now’s the time to get up to speed. If you’ve missed some of the new features that the company has introduced over the past 12 months, then here’s the basics: Real-time information rules.

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Along with real-time features, Google Analytics sports social and mobile reports, as well as the ability to experiment with different versions of pages, A/B testing basically.