Google is connecting ‘search’ with cartoons in a new search caption challenge.
Google’s modern take on the age-old cartoon caption contest has seen it partner with high-profile cartoon artists such as Matthew Diffee, Emily Flake, Christoph Niemann, Danny Shanahan and Jim Woodring, and they have all created cartoons that place characters in unusual, interesting or otherwise funny situations — all with a common twist.
In a blog post today, Udi Manber, VP of Engineering (and Cartoons), says:
“Our main goal at Google Search is to bring you the most relevant and useful results as quickly as possible. But, we are aware that often that is only part of your task or journey. Sometimes, you need more than simple results. You might want to learn, to discover, to be entertained or get insights.
Insights can happen when you least expect them. To improve their chances, it’s good to try other things, or do things differently once in awhile. As a lifelong fan and connoisseur of New Yorker style cartoons, I always believed in the power of humor not just to entertain but to enlighten. I have tried to connect humor to everything I do (although, I have to admit, not always successfully). The best cartoonists possess great insights, which they illustrate in a clever package that we can consume in seconds and yet remember for years.”
In each cartoon, one of the characters is carrying out a Google search, and the viewer is then charged with dreaming up what they could possibly be searching for at that moment. There’s a blank box for you to leave your answer below.
To unlock the comedian in you, visit Google’s Inside Search and submit your suggestions. However, there are no prizes – your caption will appear on the website, and you can share it with friends via a unique link. Users can vote for their favorite submissions and the most popular will rise to the top.