The Google+ gods are listening, and they have given us searchable hashtags. … Sort of. While surfing my merry little workaholic way through my main Google+ stream this evening, I noticed a post from Natalie Villalobos, Community Manager at Google+, pointing towards a hash tagged search on the platform.
I did a double-take, of course, as just this past weekend, I wrote a rather lengthy post suggesting how beneficial searchable Google+ hashtags would be on the platform, supporting it with comments and insight from the G+ community itself. The article appeared popular among Google+ users and sparked several interesting discussions in both the post’s comments, as well as across the G+ service. Great timing, right?
The hash tagged search Villalobos points towards is #OccupyWallStreet, which Frances Haugen, Google+ Profiles Product Manager, says is currently “hopping.”
For clarification, hash tagging any keyword will bring it up in in search alongside regular keyword searches. The strange thing is that hash tagged keywords are not pulled up separately from non-hashtagged keywords, and the two are mixed in together. Including hashtags in search is definitely a step in the right direction, but not quite hitting the mark I’d originally hoped.
How it currently works:
Typing in any keyword, hash tagged or not, into the Google+ search bar will bring up any conversation on G+ relevant to the keyword. This includes People, actual G+ posts, and even Google+ Sparks posts related to the search. Again, this works for any keyword, not just #OccupyWallStreet, of course.
Your hash tagged or regular keyword search will default to the “Everything” tab, where all content surrounding the topic can be seen. You can also sort the search according to “Best of” — which shows you the most popular and engaged content related to these keywords — or even “Most Recent”, to bring you all related news by time and date.
Whether Google+ has had hash tagged keyword searching in the works for a while, or whether it’s simply reacting to the popular demands of its current user base, we’ll never know — though I will certainly reach out for comment, of course. Regardless, it’s exciting to see Google+ moving forward with this feature. The resulting search page appears to be fully-featured and well-rounded just like other features on the platform, even if it does fall short of where some G+ users want hashtags to be.
I want more, Google+.
Am I disappointed that Google+ hasn’t invented its own Twitter-esque hashtag? Definitely not. Being an obvious social media geek, I want to see the young platform succeed, so it only makes sense that it would take advantage of an already-popular search hack like the well-known Twitter hashtag. An equally awesome update would be for hash tagged keywords to be clickable and automatically lead to the more robust Google+ search page. And to reiterate, being able to pulling up hashtags as a separate search outside of regular G+ keyword searches seems like a more appropriate step.
Moving forward, it will be interesting to see what other sorts of iterations Google+ will add searches. Searches by location, for example, could very well be on the horizon, and it appears that Google+ is already one step ahead of its asymmetrical counterpart, Twitter.
The war continues.
You tell me: Should Google+ better refine current hashtag searches and separate these from normal keyword search? Or is the service fine as is? Weigh in below.
**Note: This post has been reworded for accuracy. Apologies for the confusion.**
Catch up with all the latest Google news at TNW Google.


















what feature will they add next but claim not to be FB or Twitter inspired/copied? :-)
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LikeAlain James Retuya Hashtags Google+ works similar to "Like" in Facebook for every page on the web and requires reader's participation in which pages on the web are more credible per search term placed in search bar. For more information about <a href="http://virtualassistantintl.wordpress.com/2011/10/20/how-ranking-on-google-affects-your-website/">Google Search</a>, read http://virtualassistantintl.wordpress.com/2011/10/20/how-ranking-on-google-affects-your-website/
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Likegoogle+ competing with both, twitter and facebook, expected.
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LikeHad started a blog post about this the other day. You can find it here: http://jason.nocks.com/2011/10/google-needs-topic-based-self.html
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Like#Hashtags do not work in G+ because the # character is not parsed by the google search engine.
This is why I have been pushing &AmperTags - the Search engine DOES parse the & character perfectly well.
Search in G+ for &AmperTag (a search for AmperTag will also get similar (more) results, as it will get any string containing AmperTag)...
Cross posted to G+ here.: http://bit.ly/rmciCr
(BTW I resent having to login using Twitter or FB to post comments about G+ to a forum).
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LikeAgain, this works for any keyword, not just #OccupyWallStreet, of course. http://www.realmadridfcshirts.com/.
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LikeSo, Google continues in their established pattern of copying other people's ideas. The modern Google, if you can call it that, has distinguished its self as a beacon of imitation and acquisition, in place of innovation.
The corporation is desperate to get into social, but they're playing catch-up as they covet the organic success of Twitter and Facebook.
Enjoy! ;)
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LikeGoogle copying other people's ideas? Might want to read up on who Chris Messina is :)
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LikeTim Acheson i see Facebook coping google.
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LikeMay I recommend referring to Mike Elgan's post about why why Google+ doesn't need hashtags. http://goo.gl/PLdms
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LikeUmm.. no. Nope. It's not a hashtag until I can CLICK on it. #comeontnw #focus #on #the #real #news #youcandoit
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Likeesteban contreras Aren't there any browser extensions that do this yet?
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Likeesteban contreras I agree. It's also mentioned in the article, BTW.
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LikeThis "feature" has been available since G+ officially rolled out searches. #woot and woot mean the exact same thing.
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LikeI think you're confused. This isn't different from searching for OccupyWallStreet. In fact, Google+'s search (just like Google search) omits symbols like #, and so searching for "#OccupyWallStreet" is identical to searching for "OccupyWallStreet".
So Google+ "hash tags" must be limited to very descriptive CamelCase words. Otherwise you're out of luck.
Try searching for "#FF" (like "Follow Friday" on Twitter). I think you'll be disappointed in the result. Then continue to think about other very short hash tags that are great on Twitter but useless on Google.
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LikeTedPavlic Yes, I can confirm this. This works because it is just *search.* Not hashtag search.
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Likeexcept with g+ there's no need to condense since there is no character limit. So #FF is kinda pointless when the person posting could just as easily put "Follow Friday" as a header or something to their post.
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LikeI don't understand how this is any different than just searching for "OccupyWallStreet" or any other string. They are all pulling up basically the same results page for me...
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LikeNathan Griffith For clarification, Google+ previously stripped the use of actual hashtags and only allowed regular keyword search. Now, you can hashtag any keyword and it will pop up in search separately from non-hashtagged keywords.
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LikeSherilynn Macale I see that the "#" character doesn't get stripped out of the searches, but I'm not actually seeing a difference in the search results between "#OccupyWallStreet" and "OccupyWallStreet" so it seems that the "#" isn't part of the search. Their acknowledgement of hashtags only goes so far as to allow for "#" in the URLs.
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LikeNathan Griffith Tyty. I've clarified further in the post.
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LikeWill I be using hashtags on G+? #ofcourse
Twitter is becoming less and less relevant.
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LikeTodd Chandler That your opinion, it's not a fact.
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LikeastroxpTodd Chandler Yeah, well, you know, that's just, like, your opinion, man.
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LikeTodd Chandler I like both!
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Like