Roku strikes fresh deal to integrate Rdio more deeply into its platform

Roku, makers of streaming TV boxes and sticks, has today announced that it is expanding its partnership with streaming music and radio service Rdio to more deeply integrate it into Roku’s core platform.

While Rdio has been available on the Roku platform for a while now, the update brings new features like a channel shortcut button on Roku remotes (for models that will ship next year) that directly launches the service and a new interface that puts album artwork front and center. New Roku customers will also see the Rdio channel suggested as a default on first use.

All Roku users where the service is available will be able to use Rdio’s free internet radio options, but if you’re a paying Rdio customer you can also access Rdio Unlimited, the company’s paid, on-demand streaming service. Handily, billing for Rdio is also now integrated with Roku’s platform, so you can pay using your Roku account.

To celebrate the deal, Rdio is offering a free two month Rdio Unlimted subscription with the purchase of any new Roku player or Roku TV before the end of the year.

➤ Rdio Expands Partnership with Roku to Enhance Home Streaming Music Experience