Once again, Samsung has released an advert that promotes its own products by bashing its closest competitors. In this instance it’s the iPad, Surface and Kindle, as Samsung attempts to establish its Galaxy PRO range as the best choice for both professional and casual use.
The iPad is knocked for lacking side-by-side multitasking, while the Surface takes some heat for looking like a “laptop”, complete with keyboard and battery dock. Amazon’s Kindle is slammed for focusing on ebooks, before Apple takes one final blow for the pixel density in its Retina Display iPads.
These tactics are nothing new, of course. Samsung has already mocked Apple’s pencil-themed iPad Air advert, and Nokia took a similar approach last year with its Lumia 2520 tablet. For better or worse, ridiculing the competition is fast becoming the norm for technology marketing campaigns.