Razer moves beyond gaming with its new Adaro range of premium headphones

Razer moves beyond gaming with its new Adaro range of premium headphones

Razer is best known for its video game-related hardware and accessories, but today it’s expanding into the broader personal entertainment space with a new range of Adaro headphones.

While these can be used for gaming when you need to keep the noise down, it’s worth emphasizing that these aren’t supposed to replace a purpose-built gaming headset. Instead, Razer is targeting the larger headphone market – a space currently dominated by Beats, Sol Republic and Skullcandy, among others.

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Razer is kicking off its new lifestyle brand with the Adaro In-Ears ($79.99/€79.99), which as the name suggests is designed to deliver audio with a sleek, compact and inconspicuous design.

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The Adaro Stereos ($99.99/€99.99) represent the next step up, with an over-ear look that offers custom-tuned 40mm dynamic drivers with faux-leather ear cushions. For those that want to wave goodbye to tangled cables, Razer is also a Wireless version ($149.99/€149.99) with up to 20 hours of playback over a Bluetooth 4.0 connection with advanced aptX codecs.

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The Adaro DJ ($199.99 /€199.99) rounds off Razer’s new product portfolio with a set of high-end cans aimed at true audiophiles. The headphones offer 50mm dynamic drivers with noise isolating ear cushions that can be rotated on either side – perfect if you’re a DJ that needs to listen to the crowd or chat with other artists while monitoring and mixing.

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All of the new headphones are now available to pre-order on Razer’s online store, before a public release in February.

Image Credit: Razer

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