Now, Nokia is adopting the same strategy to sell the Lumia 2520, its first tablet running Microsoft’s latest mobile operating system. The company released an advert today that spends over a minute emphasizing the limitations of Apple’s hugely successful slate.
Okay, so the iPad isn’t referenced directly. But the references in the advert’s voiceover: “It’s thin. Thinner than a pencil” and “Did I mention one of these has been to space?” leave little room for interpretation.
I’m not surprised that the company has taken this approach: many consider the iPad to be the best tablet on the market, and to break that perception you need a product or marketing campaign that is equally disruptive.
But is ridiculing the iPad the best way to go about it?