Last night at the Popular Mechanics CES Editor’s Choice awards, Nike took home a trophy for its new Sportwatch with TomTom’s GPS technology. “This is a gadget for people who are competitive runners and truly data obsessed,” said Jim Meigs, PM’s Editor-in-Chief.
Nike’s “running technology” has come a long way since their iPod savvy sneakers featured embedded pedometer-like accelerometers in 2006. Thanks to a partnership with GPS technology company TomTom, Nike’s new Sportwatch includes built-in GPS and a USB port so you can download all of your running information with a simple plug-in. The screen features a backlit LED screen with large, easy-to-read numbers.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
So now you can wear whatever shoes you want! Doh! The watch debuts April 1 and will cost from $199 to $299.