Last night at the Popular Mechanics CES Editor’s Choice awards, Nike took home a trophy for its new Sportwatch with TomTom’s GPS technology. “This is a gadget for people who are competitive runners and truly data obsessed,” said Jim Meigs, PM’s Editor-in-Chief.
Nike’s “running technology” has come a long way since their iPod savvy sneakers featured embedded pedometer-like accelerometers in 2006. Thanks to a partnership with GPS technology company TomTom, Nike’s new Sportwatch includes built-in GPS and a USB port so you can download all of your running information with a simple plug-in. The screen features a backlit LED screen with large, easy-to-read numbers.
So now you can wear whatever shoes you want! Doh! The watch debuts April 1 and will cost from $199 to $299.