Save over 40% when you secure your tickets today to TNW Conference 💥 Prices will increase on November 22 →

This article was published on May 13, 2015

Facebook now lets you call a business right from its News Feed ad


Facebook now lets you call a business right from its News Feed ad

Facebook is making available some nifty features aimed at local campaigns for small businesses.

A Call Now button on ads lets people immediately contact a business if they see something interesting. This joins the previously available “Like This Page” and “Get Directions” buttons.

11057104_967736593251435_2042992364_n

Also notable: you can now make an ad right from your Page. You just need to select a call to action (Like This Page, Call Now or Get Directions), set the area you want to reach, and pick a budget. You’ll see the new ad creator under a Promote Your Local Business button.

11057184_500322543456775_834270190_n

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Businesses can see some statistics on the ads right from their notifications panels, including how many people they reached, and how many clicked through on a call to action.

Facebook Local Awareness [Facebook for Business via VentureBeat]

Update: This post previously suggested the “Get Directions” call to action is new. It was released in October, so the text has been updated to reflect that.

Featured Image Credit: Gil C / Shutterstock.com

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with