Instagram is giving fans and music artists a new way to interact from today, following the launch of its @music channel.
The @music account will aim to give a ‘behind-the-scenes’ look at big-name artists, as well as drawing the spotlight on lesser known performers.
“In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project,” Instagram said.
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In addition to showing off musicians and community contributions, the account will also highlight the best works from music photographers, album illustrators and instrument makers.
Read next: Instagram adds emoji support to hashtags and 3 new filters
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