Facebook has opened up a new site aimed at promoting its platform to advertisers. Originally reported back in late March by the Financial Times, the site has now officially launched.
Facebook Studio offers “examples, thought-starters and tools for (advertisers’) social marketing campaigns,” and is designed “to celebrate innovation and creativity on Facebook.”
Facebook Studio includes:
- A sortable gallery by most recently uploaded campaigns; most liked campaigns; most shared campaigns; region and language; what friends are saying
- A spotlight section highlighting the very best work submitted to Facebook Studio. All work promoted to the Spotlight is eligible for a Facebook Studio award.
- A learning lab to understand the latest and greatest tools marketers can use to build their brands
- An agency directory to filter campaigns by agency and brand
Campaigns highlighted on the site include Skittles’ ‘Mob The Rainbow’ and HBO’s True Blood live feed.
High quality social marketing campaigns are clearly in Facebook’s interests. After all, it won’t want its platform filled with poor quality campaigns that may put users off visiting. Giving marketers a nudge in the right direction is definitely a wise strategy.