After driving growth for the world’s largest companies, producing millions of dollars of revenue, building automated trading systems like SearchForce and managing over $1B+ in online advertising spend, I’ve consolidated my experience into a single, strategic framework called the 3 P’s: A comprehensive guide to building high performance growth organizations.
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Every organization is unique; each with different customers, markets, products, and business models. What is universal, however, is the opportunity for any business to build effective and personalized 3 P’s using a highly scientific approach.
Therefore, growth hacking is not just a do or die for lean and mean startups. It’s for any organization that wants to drive profitable and sustainable growth.
While there’s no doubt that large companies operate differently – decisions being made in the boardroom, not on the whiteboard – the size of company is irrelevant so long as the right teams are assembled with the right values.
The 3 P’s of Growth – People, Process and Platforms
A word of warning: this is not a “one size fits all” approach to growth. Rather, it should serve as a comprehensive guide from which CEOs and CMOs will weave all the 3 “P’s” together to meticulously address their company’s unique business goals.
- People: Your Growth Squad
- Process: The House of Kaizen
- Platforms: Weapons of Mass Distribution
Consider these key questions for your organization:
What are your growth targets for the next four quarters? What is your current plan to get there?
Do a gap analysis: What are the skill gaps between people you have and people you need to execute a world-class growth strategy?
People: Your Growth Squad
There are two crucial questions you should focus on when attacking the first “P” are:
- How do you hire, build, and structure a growth team for your business?
- What does the ideal growth wizard’s resume look like, and what skills and personal qualities should they possess?
This section will guide you in assembling a team that practices a philosophy of constant, unrelenting improvement, as well as a commitment to understanding why experiments succeed or fail.
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Read next: How to build your Growth Machine – Part 2