An intriguing look by Wired at how a fashion startup, Polyvore, made one of their most obsessive users, Jess Lee, its CEO.
It wasn’t an immediate move into the position but a gradual climb from customer, to product manager to vice president of product, to honorary co-founder and finally CEO.
Polyvore turned profitable in June 2011 with revenue primarily from affilate fees.
Lee is now trying to clone the process:
“Lee has done everything from writing code to selling ads to staffing entire divisions. After becoming CEO, Lee assigned herself a new mission, one she is attacking ferociously this year: to help Polyvore’s super-users rise from the ranks like she did and open boutiques, collaborate with designers, take prominent seats along fashion runways, and even launch their own clothing and accessory lines.”
➤ How One Startup Found Success by Making an Obsessive User Its CEO (Wired)
Image Credit: Jess / Polyvore
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