Lover.ly, a New York-based service which lets you discover and save wedding ideas in one, easy place, has just revealed a site redesign and a fresh rebrand.
The new look is quite impressive â gorgeous, actually â and so, weâre diving into the new designs head-first, comparing the old with the new to show you whatâs changed and why itâs noteworthy.
Loverlyâs new logo has come a long way since the startupâs humble beginnings; founder and CEO Kellee Khalil designed the first one herself back when the service first launched 13 months ago. The original certainly wasnât terrible, but there was room for improvement. Hereâs the new design, followed by the previous look:
The new logo, made by former Apple designerÂ Gary Williams,Â is significantly simpler than the old, but is also more than just a swap from script typeÂ to a bold sans-serif. The heart âvâ in particular is special, as it has become the companyâs logomark. As youâll see on the site, the logomark persists even when the logotype cannot, keeping branding present
A Site-wide Redesign
Unlike the logo, Loverlyâs site redesign was created internally by new hire Melissa Mandelbaum. She joined the team in the middle of December, after leaving Mixel (which was recently acquired by Etsy).
The previous site had taken the company quite far, but the search functionality was limited and the navigation complex. Khalil shared with us that it ended up looking like a âMr. Potato Head product: there was a lot of design and functionality tacked on for testing.â
For the new site, Loverly set out to accomplish a number of goals:
- Separate content into verticals â featured, explore and shop for now
- Support both a guided and free-form search experience
- Approachable ux for everyone
- Let our imagery take center stage
Hereâs the new design, followed by the previous design:
The floating search bar (shown below) has been given extra attention:
As the primary interaction, it holds prominence as a field sweeping across the top of every page, stemming from each tab name. When browsing results, the nav collapses, and the search bar presents itself in a more passive state.
The siteâs minimalistic design places emphasis on imagery â Loverlyâs strong suit, and the navigation (pictured below) is refreshing.
Perhaps most importantly, the redesign makes us feels as if Loverly has matured as both a service and a company â thereâs more to the site than âPinterest for Wedding Planning.â
The results have proved to be quite impressive by our standards. Now, weâre left waiting to see how the startupâs user-base reacts.