Out of all the Web design fads to emerge since the glossy days of Web 2.0, scrolling websites have become a surprisingly powerful and useful trend. Of course, I’m not talking about any website with a scroll bar, but a design style that leads viewers to continuously scroll down the page.
This attention-grabbing technique certainly isn’t new, but is fast becoming a successful tool for generating interest. There’s a ton of awesome, yet practical uses out there, some of which are so well designed that it’s nearly impossible to not explore every inch of the page.
“The most awesome stage”
Last year, Facebook's VP of Design thought the TNW Conference main stage was the best she'd ever been on.
Here’s a list of 9 gorgeous scrolling website designs to get you inspired. Check these out, and then let us know your favorites in the comments below!
Jan Ploch’s site is absolutely gorgeous. It’s 100% usable and flows so smoothly.
Nike Better World
Nike’s Better World site makes it impossible to look away. It’s so easy to scroll through the entire site, and before you realize it, you’re at the end.
Building The Agency of The Future
Dentsu’s site flows like an animated infographic, and makes the viewer want to scroll back up and experience it all again.
Bearhat Studios’ page is rather simple in implementation, but the design holds our interest. Oh, and the logo is awesome.
Unfinished Business School
Unfinished Business School’s site, while a definitely busy, is very eye-catching and entertaining. It works especially well in balance with the subject matter.
Love the animations and retro feel, which livens up an otherwise simple (and usable) design.
TEDxPortland’s logo fades into static as you scroll down in this well designed, dark and captivating site.
Tiny Big Studio
The portfolio navigation is a nice touch. So is the subtle argyle sweater pattern background and the way the ant logo takes you back to the top.
Bengtsson & Bengtsson
Bengtsson & Bengtsson’s site is almost magical, especially with the way the logo “travels” through the illustrated pipes.
If you’re interested in creating a site like this, you’ll want to first map it out into sections. Start with the content you want to share and then consider drawing the entire wireframe out on a long piece of paper. Organize and then stylize, or else you’ll end up creating something that’s just showy.
You might also want to check out the Scrollorama jQuery plugin we covered early today, which makes it easy for Web designers to take advantage of this trend as a compelling communication tool.
If you liked this, check out our full Design and Dev channel for inspiration!