McDonald’s VR headset costs less than $5 – but it might make your face smell like fries

The humble Happy Meal box will see perhaps its largest ever innovation go live this week – it can now be folded in seconds into a pair of VR ‘Happy Goggles.’

Don’t all rush at once, though, because they’re only available in a pretty limited pilot across seven McDonald’s stores in Sweden between 11AM and 3PM this Saturday.

The niftily-McDonald’s-branded headwear works with a new skiing game, which launches on March 5 too, and the goggles will be rolled out to a wider audience if the VR experience is a hit in Scandinavia.

Håll tummarna (fingers crossed)!

➤ McDonald’s Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets [AdWeek]