The humble Happy Meal box will see perhaps its largest ever innovation go live this week – it can now be folded in seconds into a pair of VR ‘Happy Goggles.’
Don’t all rush at once, though, because they’re only available in a pretty limited pilot across seven McDonald’s stores in Sweden between 11AM and 3PM this Saturday.
The niftily-McDonald’s-branded headwear works with a new skiing game, which launches on March 5 too, and the goggles will be rolled out to a wider audience if the VR experience is a hit in Scandinavia.
Håll tummarna (fingers crossed)!
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
➤ McDonald’s Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets [AdWeek]
Get the TNW newsletter
Get the most important tech news in your inbox each week.