Booklist 2.0: June 2009
Written on 28th June 2009
1 COMMENT 
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing Ignore Everybody written by Hugh MacLeod, 18 Rules of Community Engagement written by Angela Connor and Building Social Web Applications written by Gavin Bell.
Ignore Everybody: And 39 Other Keys to Creativity
Ignore everybody: and 39 other keys to creativity written by Hugh MacLeod was rocking the web in the past few weeks and it delivered to its expectations. Macleod, famous for creating the best cartoons on the back of business cards, has published some of them combined with 40 super short chapters on how to foster your creativity, ignore what everyone says and live up your dream in this book. Sharp as ever and with a 5-star rating from Seth Godin himself, this book is a must read when you have a few hours to spare. Insightful, funny and relevant.
18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online
Building an interesting, high-end website is (relatively) easy. Building and facilitating an interactive community platform on the other hand is difficult, if not impossible, especially when you are an organization. If you build it, but they won’t come is more true than ever. Since the explosive rise of social networks and (niche) online communities however are organizations looking into ways to leverage the power of online communities for their business. But the most important question, how do you engage your audience with your products, services, eachother and your offerings and how to participate as an organization is the hardest to answer. In 18 rules of community engagement, a guide for building relationshsips and connecting with customers online, written by Angela Connor tries to answer just this. In 18 rules Connor builds on her own experience of growing an online community into 11.000 members in 18 months. The book focuses on adding people, cultivating your most valuable audience and keeping track of progress. A humble, thorough, with a good sense of reality, and interesting read.
Building Social Web Applications: Establishing Community at the Heart of Your Site
A title to watch: Building Social Web Applications: Establishing Community at the Heart of Your Site written by Gavin Bell deals with the question on how to design for social software. The book will be released in August and is written for O’Reilly. As Bell puts it, the book is more about the why and what of social design instead of the how it looks likes and how it works. Building Social Web Applications helps you with tough questions you need to answer when entering the field of social software: who do I want on my site and how do I keep them engaged? Do I need to build, join or use off-the-shelf technology, how do I succesfully launch my site etc etc. Probably a little bit more technology / designer focused than 18 rules, but no less interesting.
Booklist 2.0: May 2009
Written on 31st May 2009
7 COMMENTS
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing The Social Media Bible written byLon Safko & David Brake, The Dumbest Generation written by Mark Bauerlein and The Twitter Book written by Tim O’Reilly & Sarah Milstein.
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
Naming your book a Bible raises expectations… Tremendously. But it looks that the social media bible, tactics, tools, and strategies for business success, written by Lon Safko and David Brake manages to live up to these expectations. First of all, it’s probably one of the most thorough and exhaustive books written on Social Media to date. And one thing the book has in it’s favor is it’s size. The Social Media Bible contains no more than 840 pages! The book promise is that it helps you to convert your organization into a “a social media- enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business”. 43 chapters guide you through 3 major topics: Background basics & tactics, tools, and strategies. I don’t particularly get the order, but at least it covers probably everything, including 100+ social media tools you can use today. Another thing the book does very well is it’s summaries at the end of every chapter describing commandments, conclusions and further reading. I’d say a must read for every social media professional out there.
The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30)
Sounds like a great book title, but it’s content is quite alarming. The first book that probably comes to your mind when reading The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future, written by Mark Bauerlein, is the Cult of the Amateur, written by Andrew Keen. Huge difference between Keen and Bauerlein is that Keen, despite his criticism, actually addresses that he loves the web and is deeply encouraged in tools like Twitter. I don’t get that same impression from Bauerlein. In Dumbest Generation Bauerlein discusses that the younger generation today is less informed, less literate, and more self-absorbed than any that has preceded it despite the availability of a world of networked knowledge at just a mouse-click away. Bauerlein claims that we need to do something today if we don’t want to “sacrifice our future to the least curious and intellectual generation in national history”. Fortunately Bauerlein draws up a vision on how we could overcome these deficiencies. A welcome contradictory sound to the Social Media hallelujah we get to read on a daily basis.
The Twitter Book
Another book on Twitter you think. But this time it is authored by the founding father of the Web 2.0 era Tim O’Reilly together with Sarah Milstein. That should raise expecations. After covering Twitter Power, Twitter means business and the Twitter revolution earlier, the Twitter Book is still relevant since it provides you with practical strategies and tactics to become a Twitter power user. Not only do the authors provide you with a thorough explanation of the Twitter lexicon, they also provide you with tips on how to tweet, when to tweet and what to tweet. They provide insight in the different ways you can benefit from using Twitter and how you should alter your strategy based on your goals. It’s a very entertaining book on how to build a personal brand on Twitter. You can find a sneak peek of the book on Slideshare.
Booklist 2.0: April 2009
Written on 22nd April 2009
5 COMMENTS
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing The Whuffie Factor written by Tara Hunt, The Facebook Era written by Clara Shih and World Wide Rave written by David Meerman Scott.
The Whuffie Factor: Using the Power of Social Networks to Build Your Business
Lots and lots about social networking this month. Let’s start with The Whuffie Factor: Using the Power of Social Networks to Build Your Business written by Tara Hunt. Oh my, what an extraordinary book title. Whuffie stands for the social capital that organizations can gain from participating in social media. One of the book’s main purposes is to prevent organizations from “throwing a bunch of money” into social media, without having a clear strategy on it’s main benefits, namely building connections and social recommendations with your audience. I’m not fully satisfied with this perspective, since financial capital always is a main driver for organizations. However, moving the focus towards tools and methods to really increase social capital in this 2.0 era is an interesting perspective.
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, written by Clara Shih, is about the fundamental impact social media and -networks have on traditional businesses. As social networking thought leader, director of social networking alliances & product strategy at Salesforce and responsible for Salesforce’s connections with Facebook, Shih definitely knows what she is talking about. This is reflected in an interesting perspective in the book, namely the transformation of the business promise of social networking into reality. The Facebook Era offers practical action plans and insights on how to leverage social media, Good to see that more and more books on social media move away from abstract descriptions and move towards becoming practical guides. The Facebook Era fits nicely into this movement.
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories is written by David Meerman Scott. Scott is also the author of the much appraised work The New Rules of Marketing and PR, which I also highly value. This should raise expectations of World Wide Rave and it seems his latest work can live up to this premise. In World Wide Rave, Scott uses the term Rave to describe when “people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of fans visit your Web site and your blog because they genuinely want to be there”. Scott claims that everyone can fire a world wide rave. An interesting statement, but the burning question of course is how! And this is an important part of the book, which is filled with examples and guidance. World Wide Rave is (again) deemed as one of the more important books of the Internet Era.
Booklist 2.0: March 2009
Written on 15th March 2009
1 COMMENT
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing What Would Google Do written by Jeff Jarvis, Designing Web Interfaces written by Bill Scott and Theresa Neil and 33 million people in the room written by Juliette Powell.
What would Google Do?
I’ve always read Jeff Jarvis’ weblog Buzzmachine about news and media with much pleasure so I was excited to find out he published a book on Google. In “What Would Google Do” Jarvis describes the world of doing business from Google’s perspective. Already published in January this year, the book provides you with a set of rules to live by with. The book describes 30 Google Rules in total, of which “Give the people trust and we will use it. Don’t and you will lose it” and “Your customer is your advertising agency” are some interesting ones. Perhaps many of the rules are implicitely familiar to all of us, but it is good to see them written down in an old styled book fashion way like this. The book is mainly a manifesto for doing business open source style andbook is fully packed with facts and useful information for doing business in this new age of openess and innovation. Opinions on Amazon vary, but since reading a book wouldn’t harm you in any way (most of the time) it is worth a read.
Designing Web Interfaces: Principles and Patterns for Rich Interactions
The web is bringing us new innovations every day. With technologies like Ajax, Silverlight, Air and many more, designing user friendly, rich internet applications is becoming more and more important. Bill Scott (great name for a blog!) and Theresa Neil understand this like no other and have written a great book on this matter: Designing Web Interfaces: Principles and Patterns for Rich Interactions. In designing Web Interfaces Scott and Neil present no less than 75 design patterns for building web interfaces that provide rich interaction. The book is divided into six sections all devoted to one big design principle. These are: Make it direct, Keep it Lightweight, Stay on the page, Provide an invitation, Use transitions and React immediately. All patterns (and anti-patterns!) are explained in depth to the reader. Designing web interfaces is a must read for anyone closely involved in interface design.
33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking
Juliette Powell’s 33 million people in the room: how to create, influence, and run a successful business with social networking has been dubbed “a timely crash course on how to leverage your business’s online presence”. Well that’s some introduction… Powell has written “a practical guide to social networking that empowers readers to build social and cultural capital in view of increasing financial capital”. The book is (again) densed with a wide range of case studies, as well as an exhaustive description of the success of Obama’s groundswell fundraising campaign. Fascinating about this book is it’s roots in social (psychology) network theory. With her call for ethics and authenticity and her ability to explain how to put social media campaign’s into action, Powell has written one of the most informative books on social networking to date.
Booklist 2.0: February 2009
Written on 14th February 2009
1 COMMENT
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing Twitter power written by Joel Comm, Social Media Marketing – an hour a day written by Dave Evans and The Social Network Business Plan written by David Silver.
Twitter Power: How to Dominate Your Market One Tweet at a Time
Hm big dilemma… I already covered a book on Twitter in January and December. Will three times in a row be too much??? Well what the heck. Here it goes! Twitter Power – How to Dominate Your market One Tweet at a Time, written by Joel Comm is yet another book on Twitter. But I think this book takes a slightly different approach than others. To quote: “Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers”. As obvious from this blog, but also from daily news (Dutch!), Twitter is a force to deal with. And this book can help every Internet Marketeer to become successful.
Social Media Marketing – an hour a day
Social Media Marketing – an hour a day written by Dave Evans is already a bit of an oldy (this book was first published in October 2008) but well worth the read. I even dare to define this book required reading material for everyone involved in web strategy and social media marketing. Social Media Marketing is a practical handbook on how to successfully apply “social spaces”, “social content” and “social interactions”. Or to let Dave speak for himself: “In 55 daily one-hour exercises, [social media marketing] presents a survey of the Social Web, resources and tools for aligning a brand with the specific needs of highly connected consumers, and important tips and best practices ranging from disclosure and transparency to effectively presenting a social media program.” Read an entire interview with Dave Evans on toprankblog. Great to see a book focused on social media who also addresses aspects like building a business case and action steps that lead to measurable results.
The Social Network Business Plan: 18 Strategies That Will Create Great Wealth
I’ve covered David Silver’s previous book, Smart-Startups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities, exactly one year ago. Although I wasn’t very enthousiastic on how the book ended up (it didn’t live up it’s promise to me) I ám yet again curious about Silver’s latest work (to be published in February 2009) The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. In fact any book that focusses on creating sustainable business from social networking and online communities is worth mentioning. Among others, the book focuses on demonstrating your community’s value to vendor, Inspire passion and loyalty in your communitie and maximize selling price. Good to know that none of the 18 business strategies is focused on advertising…
Booklist 2.0: January 2009
Written on 4th January 2009
5 COMMENTS
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing Twitter means business written by Julio Ojeda-Zapata, Outliers written by Malcolm Gladwell and Myspace Marketing written by Sean Percival.
twitter means business: how microblogging can help or hurt your company
I covered a book on Twitter last month and after seeing an excellent slideshare presentation on Twitter for Business (not related to this author) I was keen on reading Twitter means business: how microblogging can help or hurt your company written by Julio Ojeda-Zapata (website). First thing I noticed that the book not only covers the glory and success of Twitter, it also explains how it could hurt your business. I really like this down-to-earth view on the topic. The book itself is an explanation of Twitter and elaborates through “Twitter lessons” how and why you should use Twitter for business. With this focus it clearly distinguishes itself from other books dedicated to the phenomenon. Much of the book is focused on specific cases like Dell, Comcast and Zappos and more general organizations using strategies like listening, speaking, engaging and evolving on Twitter. Two funny things about this book: for one the author itself was one of the best examples. Second the author respects Twitter language in his book by addressing both real names as well as Twitter usernames.
Outliers: The story of success
I don’t know how I could have missed the new book of Malcolm Gladwell last month… Outliers became an instant best-seller after its launch hitting Amazon’s Best of the Month in November 2008. Outliers: the story of success tries to answer the question why some become extremely succesfull, deserved or not, and others don’t. Gladwell argues that outliers rise on a “tide of advantages” like ethnic background, when and where you were born and other factors together with some luck to become truly successful. In his book, he talks about things as the 10.000 hour rule, Harlan Kentucky, and Rice paddies and math tests. As we are used from Gladwell, not (entirely) scientific but well researched and full of interesting and fun trivia make it a nice read.
MySpace Marketing: Creating a Social Network to Boom Your Business
After a book on Marketing on Facebook was launched in September 2008, Sean Percival is now publishing a book on Myspace Marketing: Creating a Social Network to Boom Your Business in Q1 2009. Not the first of it’s kind, but the contents of the book as well as the topic itself is absolutely relevant for organizations. With for instance 6mln+ members on Dutch social network Hyves, these social networks are a marketers heaven and the question how to effectively market those target audiences is more relevant (as well as more difficult) then ever. The book itself covers all the basics you would expect in a book on marketing: from an introduction to Myspace and an assessment whether your business is right for Myspace to a practical, step-by-step guide on how to market on Myspace. With inspiring mini case studies, the book shows you the tactics that work. However, the accompanying Ning Network could use some work though…
BookList2.0: December 2008
Written on 15th December 2008
6 COMMENTS
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing Advertising 2.0 written by Tracy Tuten, Twitter Revolution written by Warren Whitlock and Managing Online Forums written by Patrick O’Keefe.
Advertising 2.0: Social Media Marketing in a Web 2.0 World
Books on Web 2.0, Social Media, the Live Web or whatever you may call it are released on a near daily basis. I’ve read many of them and really get the feeling I get the hang of it. It feels like I’ve read it all before… So I am done with the books who describe the übertrends and explain what is happining. I’m in search of books who explain me how to take benefit of everything 2.0. Books who show me the money! With unexpected cases, a niche subject and clear guidelines on how to approach the topic. I’ve found much of this in Advertising 2.0: social media marketing in a Web 2.0 world, written by Associate Prosser at Longwood University Tracy Tuten. Next to the more well known cases, you’ll will also find cases on Nine Inch Nails, Audi, 42 Entertainment, Vodaphone and Leo Burnett. In advertising 2.0 Tuten describes the advertising, branding, and marketing opportunities available so that advertisers and content publishers can take benefit of the Web 2.0 world.
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
A book with Twitter in it’s title. Gotta read that! I wonder if there has ever been a (online) phenomenon that got so much traction as Twitter got in the last two years with all its press coverage, third party applications and wide spread adoption (if so please help me :-)). Author Warren Whitlock must have thought the same when he decided to write Twitter Revolution: How social media and mobile marketing is changing the way we do business & market online. A book on how YOU can take benefit of the fastest growing social networking revolution in years. So if you ever need a book to get the hang of Twitter and it’s spin-offs, understand their value, get the most out of the services or convince your superiors why you should have a Twitter like service within your enterprise? Read Twitter Revolution.
Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards
I’ve been working on some smaller and larger scale online communities lately and one of the things I had trouble with explaining to my customers is online community management. I know it’s essential in developing successful online communities and the cases of organizations applying online community management are countless. But what do you do exactly? What types of people do you need, what are their tasks, how do you deal with Legal constraints, trolls, technical issues and the like? I’ve found much of the answers in Managing Online Forums: everything you need to know to create and run succesful community discussion boards written by (amazingly) 23 year old Patrick O’Keefe. O’Keefe describes all aspects of online community management from setting up the right organizational structure, promoting and attracting members, choosing and managing moderators to generating revenue. I believe Managing online forums is a must read for everyone who is slightly involved in setting up successful social sites.
Booklist 2.0: November 2008
Written on 11th November 2008
7 COMMENTS
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing the Future of Reputation written by Danial J. Solve, Secrets of Social Media Marketing written by Paul Gillin and Click written by Bill Tancer.
The Future of Reputation: Gossip, Rumor, and Privacy on the Internet
Lots and lots is being written nowadays on all the positive things that are happening on the social web. Most of those books are descriptive: they describe the phenomena, throw in some cases and some best practices and that’s it. Few on the other hand, try to get to the (sometimes negative) bottom of a specific phenomenon. The future of reputation, written by Daniel J. Solve, is such a book. Solve is professor of Law at the George Washington University and has written extensively about reputation and privacy in the past. In the future of reputation, Solve thoroughly writes about the trail of information about our lives that is instantly available online and the implications of this on our personal lives. How it affects our being and how we are perceived in the information age. Well thought and well written. If you don’t want to buy the book you can always read the entire text online.
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
I’ve read “Join the Conversation” and “Marketing to the Social Web” before, which I think are both very insightful and entertaining books on marketing in the age of the social web. No wonder I got excited by Paul Gillin’s latest work Secrets of social media marketing. Known from it’s best seller “The new Influencers“, Gillin has now written a true handbook on social media marketing. The appraisals name Paul Gillin as one of the few who truly understand marketing to the social web. As you would expect, the book is chock-full of information, new cases and best practices. As The Future of Reputation, much of Secrets of Social Media Marketing can be read online so you can find out yourself whether you should by this book as well.
Click: What Millions of People Are Doing Online and Why it Matters
Bill Tancer is the leader of global research at Hitwise, so he should know a bunch about our online behaviour don’t you think? Well it seems he does and he wrote it all down in Click: What Millions of People are doing online and why it matters. Click gives a sneak peek into the works at Hitwise, a research firm with sample populations in the ten’s of millions of people. Clicks gives insights in what we search for, some cool online analysis, and what our online behaviour tells us about ourselves. One cool finding I got from Bill Tancer’s website is the following: “The combination of charting search and social network traffic to music artists’ sites provides a visual depiction of Malcolm Gladwell’s Tipping Point.” Entertaining, but not much more to expect.
Booklist 2.0: October 2008
Written on 13th October 2008
2 COMMENTS
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing planet Google written by Randall Stross, Born Digital written by John palfrey and Urs Gasser and Click here to order written by Joel Comm.
Planet Google: One Company’s Audacious Plan To Organize Everything We Know
We live in difficult times. The financial crisis seems to kill every innovative concept, Techcrunch declares Web 2.0 dead and Sequoia says RIP to good times… Fortunately, there is Google who helps us to make sense of all the information that is floating around us and who is constantly evolving to offer us more services to organize our information needs. Now New York Times columnist Randall Stross wrote down the entire Google story in Planet Google – One Company’s audacious plan to organize everything we know: from it’s initial launch, its struggles to come up with a viable business model and its recent attempts to take over the Office Suite market. Planet Google is a simple, pragmatic but well written insight in Googleplex. Unfortunately the book does not offer too much depth like the implications of a world of ‘perfect knowledge‘ in which Google introduced us. But I guess we will leave that to another book.
Born Digital: Understanding the First Generation of Digital Natives
Much is written about generation Y, generation Einstein (in Dutch) and the impact of growing up in a digital world but few wrote it down so well as John Palfrey and Urs Gasser did in Born Digital – Understanding the first generation of digital natives. Born Digital is the result of a digital natives research project and describes the issues surrounding digital natives and their extensive use of digital resources, the Internet and social networks. It deals with issues around privacy, safety, learning, intellectual property and media creation. This is not a technology oriented book. Rather it approaches the topic from a sociologic perspective which makes it, in my perspective, rather interesting. It seems that the book mainly focuses on parents, adults and policy makers who are trying to understand the implications of what is going on but it’s also an interesting read for the more technology savvy people.
Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs
I love Joel Comm’s tagline on his website: Make Money online. In the end that’s what it all comes down to right? Now Comm published a book that should help you achieving just that by giving you a sneak peek in the world of the world’s most successful internet marketing entrepreneurs. The book is packed with inspiring and fast-paced stories on real success stories and gives you some usefull insights and tactics on how to achieve the same results with your own initiatives. Click here to order is entertaining, a nice read!
Booklist 2.0: August 2008
Written on 14th August 2008
0 COMMENTS
Martin Kloos, Web Strategy Consultant
Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. It’s obviously ‘komkommertijd’ as it seems that not much relevant reading material reaches us these months (please correct me if I’m wrong in the comments). Therefore, we discuss one new release, one upcoming release and an oldy in a new jacket. This month we’re discussing Tribes by Seth Godin, Blown to Bits by Hal Abelson, Ken Ledeen and Harry Lewis and The Long Tail by Chris Anderson.
Tribes: We Need You
The fact that I’m covering a book that is set to be published in October says it all… Can I consider myself part of the Seth Godin tribe? I think probably not, but this line seems to cover his entire book. According to Seth Godin Tribes are “groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have.” Think Apple, Nelson Mandela, God. Probably Godin’s next bestseller and not to be missed…
Blown to Bits: Your Life, Liberty, and Happiness After the Digital Explosion
Blown to Bits (not to be confused with Blown to bits), written by Hal Abelson, Ken Ledeen and Harry Lewis, is a book in line with the Future of the Internet. The book seeks answers to questions the information age draws upon us and claims to give us the knowledge we need to help shape our own digital future. All written from an MIT / Harvard perspective. The book not only describes 10 truths about digital data it also describes the implications of choices our governments are making right now. The book got some outstanding appraisal from among others Lawrence Lessig and David Weinberger.
The Long Tail, Revised and Updated Edition: Why the Future of Business is Selling Less of More
The Long Tail, written by Chris Anderson is probably one of the most popular books of our culture. Despite some recent critique on the Long Tail and an extensive wikipedia entry that does a great job in investigating it’s relevance and statistical meaning, the book still holds a lot of value. The book describes how the digitization has transformed the future of commerce and culture from a hit driven economy, the high-volume head of a traditional demand curve, into an endlessly long tail economy. His revised and updated edition adds a new chapter about Long Tail Marketing and a new epilogue, which makes it even more worthwhile to read. A must own for the true fans.
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