Australian company Envato, whose primary businesses are digital goods marketplaces and online publishing, has entered the bundle market.
Just when you thought the burgeoning arena of Mac app bundles couldn’t handle any more players, Envato has released a Freelance Mac App Bundle, and reports that more are to follow.
The bundle, priced at $49, reportedly includes $300 worth of applications, including 1Password, Billings, TextExpander and WriteRoom, among others.
The company has recently launched an app section on its marketplace CodeCanyon, an Envato spokesperson said. It’s a move that has in the past preceded the introduction of new marketplaces targeting that vertical. Envato launched AudioJungle out of ActiveDen’s (then FlashDen) audio category in 2008.
With the introduction of the category and an app bundle, it’s possible that the company has its sights set on something greater than a bundle business and is testing the waters in the world of app stores — an area dominated by those behind the major platforms themselves.