Business and brands in Asia that are keen to harness the potential of social media have a new option after Synthesio, a social media monitoring service originally from France, expanded into the continent by opening an office in Singapore.
The company — which was founded in 2006 and has offices in Paris, London and New York — says that the move to Asia comes in response to demand from global clients that want to take their working relationship with the company into new markets.
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“The Singapore office will provide our global client base with exceptional support in Asia. It is part of our plan to provide a truly global service by having a presence in every major commercial market,” commented CEO and co-founder Loic Moisand.
Synthesio uses a sentiment and ranking system to help its customers filter online conversations and sites for insight, to identify influencers, target new audiences and consumer markets, and more. The company offers a combination of monitoring dashboards and engagement platforms to help brands glean intelligence from the Web.
The company also provides more general services, such as counsel, training and a range of bespoke reports that cover online brand audits, crises, ad campaigns and more.
The company boasts a range of well-known global brands as customers — including Microsoft, Vodafone, BlackBerry and McDonalds — and it has revealed that its initial roster of customers served out of Singapore will include Procter & Gamble, Saatchi & Saatchi Singapore and others.
Synthesio raised a $2 million Series A round from French VC Entrepreneur Venture in 2011 to help accelerate its international growth. The company previously landed two smaller seed-stage investments in 2006 and 2007.
Singapore is home to a number of social media specialists already. Singapore’s own Brandtology sold a majority stake of its business to Australian media research group Media Monitors in 2011, while the region has a large number of PR agencies with dedicated social practices, such as Ogilvy and Burston Marsteller.
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