Singapore-based social media marketing firm Fetch Plus has announced that it has closed a $567,000 (SG$720,000) round of seed funding led by local investors Lawrence Seah and Yeo Choon Leong.

The company — which has offices in Australia and the US — says that the investment will be used to help it continue to scale up with the addition of new hires and an increase in its sales and marketing efforts across both the US and Asia Pacific.

“This investment will help us drive uptake of our FetchFans.com service worldwide,” said Carmen Benitez, Fetch Plus founder and managing director. “We are now positioned to corner the APAC social media SaaS market and our new investor consortium brings strategic opportunities to service the largest global brand franchises”

The company’s FetchFans service is a social media marketing platform that helps brand and companies to build and manage their presence on a range of services, including Facebook. The company specifically caters to real-estate, hoteliers, insurance and beauty industries.

Fetch Plus has become the latest alumni of the inaugural JFDI-Innov8 accelerator program to raise funds, and Hugh Mason, CEO of JFDI Asia, is delighted by the news.

“This is a great result for Carmen and her team and it reflects the huge focus they have put on customers. Fetch Plus was able to demonstrate more than a good idea – the company has real market traction – and that is what has spurred strong demand from investors,” Mason said.

Since releasing the public version of its FetchFans service, Fetch Plus has grabbed a number of significant clients, and the firm revealed that it is working with media giant Singapore Press Holdings Magazines as well as US real estate firms Keller Williams Realty International, Berkshire Property Advisors and Fairfield Residential.

Image via Flickr / 401 (K) 2012